Video of the Week: Story of a Sign

I was in New York last week and I noticed how the homeless there just shake their change cups and never speak until spoken to. Very different than Portland.
And then when I got back, someone sent me this wonderful film called Historia de un letrero. Watch how, with a stroke of the pen, a stranger transforms the afternoon for another man in this emotionally stirring short film by Alonso Alvarez.
Dont read this until you see the film:
This film won the Cannes short film award. And I thought a while about just why this film strikes such a chord.
Here is my take:
For most of our lives, we are all the blind man who cannot see the beautiful day.

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About Rich
FlexRex began his life as a cartoon character I created a Sun Microsystems. As the world's first "fictional blogger," he appeared in numerous parody films that made fun of the whole work-from-home thing. Somewhere along the line, the Sun IT department adopted FlexRex as their spokesman in a half-dozen security awareness films for employees. So when I left Sun recently, I started FlexRex Communications, a Marketing company in Portland, Oregon.

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